Deirdre Breakenridge asks you to consider different introductory promotions for maximum impact at launch.
- Once you've launched your new product,…the work doesn't stop there.…A crucial part of your go to market plan…is preparing a feedback loop to gauge…how your customers feel about your new product.…There are different ways to capture…requests for improvements based on the tools…that are available to you.…These tools can probe customers directly,…or feedback can be shared through your support systems…that capture the information.…Let's break down these channels so you can be…ready to learn from customers, creating a better…product experience for them.…
Number one, customer surveys and one on one interviews.…Both methods of feedback ask customers directly…how they feel about the product,…and what would make their experience better.…Surveys capture quantitative data…which can reveal if customer expectations were met.…One on one interviews give you an opportunity…to dive deeper into feelings tied to product usage.…You want to use surveys and conduct interviews quickly…after your product launch to capture fresh thoughts…
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- Determine when it is necessary to build a go-to market plan.
- Define audience segmentation.
- Recall the purpose of a product vision.
- Recognize the benefits of a channel strategy.
- Explain how to use digital and social media to share your story and drive customers to engage with your launch promotions.
- Determine the KPI for four types of goals.
- Summarize the importance of flexibility when building a measurement model.