Deirdre Breakenridge asks you to consider different introductory promotions for maximum impact at launch.
- Once you've launched your new product,…the work doesn't stop there.…A crucial part of your go to market plan…is preparing a feedback loop to gauge…how your customers feel about your new product.…There are different ways to capture…requests for improvements based on the tools…that are available to you.…These tools can probe customers directly,…or feedback can be shared through your support systems…that capture the information.…Let's break down these channels so you can be…ready to learn from customers, creating a better…product experience for them.…
Number one, customer surveys and one on one interviews.…Both methods of feedback ask customers directly…how they feel about the product,…and what would make their experience better.…Surveys capture quantitative data…which can reveal if customer expectations were met.…One on one interviews give you an opportunity…to dive deeper into feelings tied to product usage.…You want to use surveys and conduct interviews quickly…after your product launch to capture fresh thoughts…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Building your go-to-market (GTM) plan foundation
- Assessing whether you need a marketing or GTM plan
- Entering new markets with a competitive advantage
- Developing your product vision and message
- Setting your product price at launch
- Setting up your channel strategy
- Driving better channel performance
- Evaluating KPIs and metrics
- Storytelling and the customer journey