Learn how to communicate your offering as buyers progress through their decision-making process.
- Now it's time to get your employee base excited and ready to share your big news. Your go to market plan can help you identify and map out the channels in your organization that will easily get your messages across. All employees are different, so you want to explore the channels that work the best for them. Here are several channels for you to consider. I've recommended these channels to clients who wanted to communicate new product launch information to their employees in a way that was effective and efficient.
Email push notifications. Pushing out important messages by email to your employees can include information about your new product launch. Email notifications can come from your marketing or corporate communications department. They're meant to keep employees informed about company events, announcements, and dates to remember. Company newsletters. From your marketing department to your leadership teams, company newsletters let your employees know that something new and exciting is happening at your organization.
Internal intranet webpage. Your intranet home page is a great place to give your employees everything from their HR details to the essential work links that they need to access every week. You can set up an area on the home page called My News Headlines. Here you can share big customer wins, employee announcements, and new product launches, of course. Internal social media sites. There are many choices when it comes to internal social media platforms.
There are blogs, discussion forums, and employee profiles, including Tibbr and Socialcast enterprise software. At the same time, companies of all sizes will use collaborative technology, such as Slack and Yammer, to share quick messages and ideas. Internal social media sites can also encourage discussions internally about new product launches and provide valuable feedback to the marketing and sales teams. What about screen saver messages? You can use an automatic screen saver message on your employees' desktops and laptops which share new product launch info and visuals from a set group of employees to the entire employee base.
These screen savers are set up so employees can receive internal communications in a way that's not intrusive, overly annoying, or bombards them with an abundance of email in their inbox. Digital banners and posters. You can share information in common areas by using big digital screens, from your kitchen, break rooms, and cafes to open lounges and your meeting rooms. Even if you don't have the budget for large screen Tvs, you can still set up posters and share fliers on your bulletin boards.
Now, what about town hall meetings? Whether you hold them in person, completely online via a technology platform, or a combination of both, town hall meetings are an excellent forum for leadership to share company news and information. They also provide an open forum for employees to ask questions. And for those who can't attend online meetings, they can be recorded and downloaded on demand. Your employees want you to keep them in the loop, especially about exciting new product launches.
Your go to market plan can detail the best ways to reach them through any of the channels they prefer.
- Building your go-to-market (GTM) plan foundation
- Assessing whether you need a marketing or GTM plan
- Entering new markets with a competitive advantage
- Developing your product vision and message
- Setting your product price at launch
- Setting up your channel strategy
- Driving better channel performance
- Evaluating KPIs and metrics
- Storytelling and the customer journey