You can't successfully brainstorm if you don't have a goal in mind. Learn to set attainable goals for your ideation session.
- Brainstorming revolves around a clear problem statement…or goal in order to provide direction.…The more you can refine your statement,…the easier it will be to understand the issues…and generate new ideas.…Unstructured brainstorming is never really a good idea.…I mean, imagine sitting down to consider a new idea.…You can't just say, okay, let's come up with some ideas.…Ideas for what?…About what?…What are the goals for these ideas?…Before you even consider starting a brainstorming session,…you need to know what your goal is.…
Brainstorming should address a specific goal.…Don't try and address multiple goals in the same session.…Define a very clear purpose,…and use that purpose to drive everything…within that session, and keep it simple.…For example, you might set a goal…of improving your customer retention rate,…or want to design a marketing campaign…to attract more Twitter followers.…Don't set goals that are too ambiguous…as you'll have little success running an ideation session…with a goal of make the company more money.…
- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
1. The Brainstorming Process
2. Brainstorming Approaches
Adapting techniques2m 30s
3. Brainstorming Session
Keeping the session flowing2m 19s
4. Ideation Techniques
5. Further Concepts
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