From the course: Learning to Write Marketing Copy
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Setting an editorial calendar
From the course: Learning to Write Marketing Copy
Setting an editorial calendar
- If you're doing an ongoing campaign of any kind, you're going to need a plan that tells you what to write and when. That means an editorial calendar. The editorial calendar is a great tool as long as you keep it flexible, structure your types of content in a way the client and your team can understand, and keep it flexible, in case you didn't think that was important. No matter what, have an editorial calendar because it's that important. The terminology differs, but for me, the editorial calendar lists the specific titles we're planning to write, who I think should write them, the type of content and the status. It's your content creation dashboard. I usually suggest trying to keep the calendar plan three months out. Brainstorm, fill in what you can and update the calendar as events dictate. Just a quick note. At my company, the tone and kinds of content we produce fit the 70/20/10 rule. 70% of our content should…
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