From the course: Create a Go-to-Market Plan
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Set key performance indicators (KPIs)
From the course: Create a Go-to-Market Plan
Set key performance indicators (KPIs)
- [Instructor] For new product launch, you'll need a compass to show you where you're going and how to keep you going in the right direction in your market. In marketing, we call this key performance indicators or KPIs. It's a metric that helps business leaders determine the effectiveness of their current initiatives and to make more informed decisions. KPIs center your focus on the things that matter most. The word key in key performance indicator is the determining factor. KPIs can be called metrics, but not every metric is a KPI. For example, website analytics can be a KPI for your business. However, you may choose a website conversion KPI and then use website traffic analytics as your metric to support this conversion KPI. There is no one way to select your KPI system. It's not always a straightforward process. There are hundreds of KPIs and metrics, far too many for you to track for one product. The goal for your…
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