Sending clicks to the landing page

- The purpose of the ad…is to gain interest.…It's the bait that makes a promise.…After clicking the ad,…the visitor goes to the landing page…where the promise is delivered.…I'll show you how to use a landing page…to get the sale.…If you are actively looking to buy a product…and you see an ad promising a free demo,…you expect to go to the landing page,…see the product,…and get the free demo.…That's how landing pages close the loop…on a paid search campaign.…

The key is that the landing page…is constructed to present the offer contained in the ad.…Landing pages are the salespeople of the process.…The landing page takes the lead from the ad…and presents the offer for the campaign.…They are the final critical step…in the process of converting a searcher…to a buyer or a business lead.…Because of this, landing pages…for different purposes are constructed differently.…

For lead generation pages,…the page is stripped of navigation features…and anything that is distracting from the purpose.…Only the content, offer,…and lead form are presented.…