From the course: Learning to Write Marketing Copy

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Selling the page

Selling the page

From the course: Learning to Write Marketing Copy

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Selling the page

- Sometimes you just got to sell the page. That means giving folks a reason to keep reading. If you're writing a two-line bit to go on packaging, it's not that important. But if you're writing a long-form copy, you need to show readers why they should invest the time to hear the rest of your pitch. Reading a full page of copy may be the first micro-conversion by a customer before they buy from you. If you can get them to read, you're one step closer to a completed sale. There are few ways to sell a page. I'll use our example company, Harrison's Helmets, as Harrison writes the longer exploratory copy for folks who want to learn more. One option is to entice with a fun summary. You can sell by promising to entertain. This is a great way to get folks to read, if the content that follows is entertaining, that means people will genuinely see a value in it beyond the call to action. Examples of this might be: "The HH1 is…

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