From the course: Learning to Write Marketing Copy
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
Selling the page
- Sometimes you just got to sell the page. That means giving folks a reason to keep reading. If you're writing a two-line bit to go on packaging, it's not that important. But if you're writing a long-form copy, you need to show readers why they should invest the time to hear the rest of your pitch. Reading a full page of copy may be the first micro-conversion by a customer before they buy from you. If you can get them to read, you're one step closer to a completed sale. There are few ways to sell a page. I'll use our example company, Harrison's Helmets, as Harrison writes the longer exploratory copy for folks who want to learn more. One option is to entice with a fun summary. You can sell by promising to entertain. This is a great way to get folks to read, if the content that follows is entertaining, that means people will genuinely see a value in it beyond the call to action. Examples of this might be: "The HH1 is…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
Assembling your tools3m 40s
-
Creating the plan2m 23s
-
Freewriting to get ideas down3m 45s
-
Writing the first draft1m 51s
-
Observing general rules3m 42s
-
Polishing the draft4m 41s
-
Writing a headline5m 7s
-
Testing your headlines1m 47s
-
Selling the page2m 38s
-
Rewriting existing copy4m 6s
-
Using typography effectively3m 42s
-
-
-