From the course: Marketing to Generation Z

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Selling to Gen Z's side hustle

Selling to Gen Z's side hustle

From the course: Marketing to Generation Z

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Selling to Gen Z's side hustle

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(upbeat music) - Most marketers that we work with, when selling to gen Z, just assume they should sell them youthful things. Games, or clothes, well, of course, all youth like those things. Hi, welcome. - [Man] Hey, how's it going? - I'd bet I know what you're here for. Those new game controllers that you can put your name on it. - Nope, not me. - Oh, mixed reality lenses? - Cool, but no thanks. - Oh, a new tablet? - No, that's not it either. I appreciate the offer, but have a nice day, thank you. - But there's a part of gen Z that most marketers are missing, and that is the gen Z entrepreneur. Gen Z has a lot of side hustles. What's a side hustle? A side hustle's where you've got your own job going on the side, and you might even still work at some place, but it's become so easy for gen Z to have a side hustle because of technology. You can drive an Uber, sell stuff on eBay, it's endless, and for a…

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