Selecting your podcast theme, format, and host

- [Instructor] You probably a great idea for a podcast…when you began researching your audience.…Maybe you've even got the name.…Even so, it's important to ask two questions.…What's your show about…and why would your customers listen?…Once you have the answers,…you can begin to develop your theme and format.…Start by writing a sentence or two…that describes the purpose of your podcast.…That is the benefits from your customers' POV.…For instance, the purpose of Inside PR…is to look at the state of the PR industry,…explore topical and provocative issues,…discuss listener comments…and even interview a guest or two.…

Audrey's purpose for Baking Disasters…could be to provide fun and entertaining tips…on how to master the art of baking…by learning from your flops.…You may not get it right the first time,…so continue to refine it…until you're happy with the result.…Now, let's look at what goes into formatting the show.…First, think about who's going to host it.…It could be solo effort.…Maybe you interview guests.…Or have a panel discuss.…