From the course: Ideation for Marketers
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Selecting and executing on techniques
From the course: Ideation for Marketers
Selecting and executing on techniques
- The rest of this course outlines specific techniques that you can use for your next ideation event. Now, these techniques are only a small sampling of hundreds of methods, but they're some of my favorites. Now, I can't take credit for any of these techniques. They've all been around for quite some time, and I've done my best to try and source the origin of as many of them as I could, should you want to explore them in more depth. As you look to select a technique, consider the goal of your session. Some techniques are ideal for improving creativity. Others are excellent as follow-up sessions for organizing responses from a previous event, and don't hesitate to adopt or combine them. Each technique may require a particular setup, so be sure to review the materials required before getting started. At a high level, almost all of the techniques will require a way to record the ideas being presented. Whenever you're recording…
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