From the course: Content Marketing: Newsletters
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Segmenting your database
From the course: Content Marketing: Newsletters
Segmenting your database
- [Instructor] Segmenting your database. Segmenting your email list can be a great strategy to improve both click through and open rates. Email list segmentation is a technique where you split your list based on different categories that describe your subscribers. This allows business owners to send relevant messages to specific people on their email list and it eliminates sending emails to people who won't find specific information relevant. You can tailor your email marketing campaigns to each individual segment. Here are three quick and easy segmentation strategies that you can implement for your database. The first way to start segmentation is by using demographic data. Information such as age, gender and income level can provide insight on a persons needs and interests. The more information you can get about your audience when they sign up for your list, the more options you'll have for segmenting by demographic.…
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