Traditionally, the marketing funnel has been divided into four unique segments. Learn what those four segments are, and hear why modern marketers have embraced adding a fifth segment to the funnel.
- A funnel is always demonstrated with segmentation,…and the most traditional funnel follows AIDA,…awareness, interest, desire, action.…At the top is awareness.…A prospect has to become aware of two things,…their problem and your solution.…It's in this stage that your brand…is exposed to the prospect alongside competitors.…Below awareness, we have interest.…At this stage, a consumer beings to explore…the products or services available to them.…Next comes desire, which we can also call consideration.…
It's here that the prospect wants to make a purchase,…but it may or may not be with your brand.…They are, however, in the final stages of evaluating…whether or not to commit.…And finally, action.…They're either going to buy or not.…They may select your company, another company,…or, based on their findings,…they may decide they're not making a purchase at all.…Now this is the foundation of the funnel.…We often reference these difference segments…as top of the funnel, middle of the funnel,…and bottom of the funnel.…
The top is awareness, the middle is evaluation,…
Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Next steps1m 15s
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