Segmenting the marketing funnel

- The funnel is always demonstrated with segmentation. … And the most traditional funnel follows AIDA; … Awareness, Interest, Desire, Action. … At the top is awareness. … A prospect has to become aware of two things, … their problem, and your solution. … It's in this stage that your brand … is exposed to the prospect, alongside competitors. … Below awareness, we have interest. … At this stage, a consumer begins to explore the products … or services available to them. … Next comes desire, which we can also call consideration. … It's here, that the prospect wants to make a purchase, … but it may or may not be with your brand. … They are however, in the final stages of evaluating … whether or not to commit. … And finally action. … They're either going to buy or not. … They may select your company, another company, … or based on their findings, … they may decide they're not making a purchase at all. … Now this is the foundational funnel. … We often referenced these different segments … as top of the funnel, middle of the funnel, …