Traditionally, the marketing funnel has been divided into four unique segments. Learn what those four segments are and hear why modern marketers have embraced adding a fifth segment to the funnel.
- The funnel is always demonstrated with segmentation. … And the most traditional funnel follows AIDA; … Awareness, Interest, Desire, Action. … At the top is awareness. … A prospect has to become aware of two things, … their problem, and your solution. … It's in this stage that your brand … is exposed to the prospect, alongside competitors. … Below awareness, we have interest. … At this stage, a consumer begins to explore the products … or services available to them. … Next comes desire, which we can also call consideration. … It's here, that the prospect wants to make a purchase, … but it may or may not be with your brand. … They are however, in the final stages of evaluating … whether or not to commit. … And finally action. … They're either going to buy or not. … They may select your company, another company, … or based on their findings, … they may decide they're not making a purchase at all. … Now this is the foundational funnel. … We often referenced these different segments … as top of the funnel, middle of the funnel, …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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