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Segmentation and personalization

Segmentation and personalization: Database Marketing Foundations
Segmentation and personalization: Database Marketing Foundations

Learn about the increased basis for segmentation in modern database marketing, and how to mitigate issues with “over-segmentation” and achieve personalization with a perceived 1:1 relationship.

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Skill Level Intermediate
47m 47s
Duration
9,735
Views
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Skills covered in this course
Business Databases

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