Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Segmentation and personalization

Segmentation and personalization: Database Marketing Foundations
Segmentation and personalization: Database Marketing Foundations

Learn about the increased basis for segmentation in modern database marketing, and how to mitigate issues with “over-segmentation” and achieve personalization with a perceived 1:1 relationship.

Resume Transcript Auto-Scroll
Skill Level Intermediate
47m 47s
Duration
13,958
Views
Show More Show Less
Skills covered in this course
Business Databases

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now