From the course: Create a Go-to-Market Plan

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Segment your customer base

Segment your customer base

From the course: Create a Go-to-Market Plan

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Segment your customer base

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- [Instructor] Would you speak to your entire audience the same way? It's highly unlikely one message would resonate across all buyers to satisfy their values needs and characteristics. It's time to dig deeper into your GTM planning by segmenting your audience. Audience segmentation helps you to carve out specific characteristics that influence your customer's purchasing decisions. Consider segmenting criteria which can be based upon demographic factors, including age income, education, marital status, and occupation. For example, Google analytics helps you to understand your audience demographics. You can find this under the audience tab in your Google analytics reports other tools to analyze your audience demographics on social media include Facebook Insights and Demographics Pro for Twitter. For a social media monitoring company I've worked with, the professionals most likely to invest in their data intelligence…

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