Securing media mentions

- A good piece of press coverage has the ability … to drive thousands of people back to your website. … Plus, that third-party validation … from the press gives you a new level of authority, … credibility, and brand awareness. … Now typically, … there are three pieces to securing media mentions. … The first is to write a press release. … The second is to develop a media list, … and the third is to pitch that media. … Your press release is what you point the media to. … It serves as a way to tell a bigger story … and drive credibility for your pitch. … Just know that the press release is just one piece … of the process. … You don't just send a release out … on the wire and assume it'll get traction. … You have to point journalists to it. … Now if you need help creating a release, … there's tons of great resources right here to check out. … Now after you develop your release, … create a media list. … Your media list includes local and national reporters, … TV producers, radio personalities, …