Search engine marketing

- [Instructor] In this video, we're going…to talk about some tools that you can use…for search engine marketing.…Search engine marketing is when you pay…to get a link at the top of search engine results.…So that's those first couple of links…that you see in Google Search…that say sponsored or promoted,…and we're going to talk about the different tools…that you can use to actually set up those campaigns,…and then a couple of additional tools…that you can use to enhance your research.…So when it comes to actually advertising…in search engines, there are only…a few options that are really worth it.…Obviously, the king of the industry is still Google,…so you definitely want to start…a campaign with Google if you're looking…to get into search engine marketing,…and you can do that at admanager.google.com.…

We also talked earlier in the course…about using Google Ad Manager for your display advertising.…So you can do both in the same place.…Now, the other two search engines…that at least in the United States…you want to be worried about are Bing,…