Learn what the scrum master is and the role he or she plays.
- I remember the days before I had fully adopted agile.…One project in particular comes to mind.…It had a tight timetable.…Three months in all and there was more than three months…worth of work for the team to do.…So we brought in a few additional players…to help hit the deadline.…As soon as one deliverable was completed,…there'd be a requested change that would undermine…the work that we'd already done.…While a producer was assigned to the project,…it was put into jeopardy simply because…no one had the responsibility of removing roadblocks.…Without this role, projects can…easily experience scope creep,…releases can be delayed for the most trivial matters,…and everyone can just feel frustrated.…
Like they're running in place.…With agile marketing, you have the role…of scrum master on your team.…I know, it sounds like a pretty cool thing…but the scrum master is not the project lead.…In agile, the entire team is responsible…for the delivery of the project.…Let's talk about what the scrum master does.…To start, they help conduct daily standup meetings.…
- Who needs agile marketing?
- Triangulated vs. circular workflows
- Core values of agile marketing
- Data's role in marketing
- Analytics for agile marketing
- Reviewing best practices for data-driven marketing
- How to effectively bring a team together
- Using agile marketing tools
Skill Level Intermediate
The Data Science of Marketingwith Chris DallaVilla2h 21m Intermediate
Marketing Analytics: Setting and Measuring KPIswith Adriaan Brits42m 5s Intermediate
1. The Agile Marketing Playbook
2. Citizen Data Scientists and Agile Marketing
3. Agile Marketing Team
4. Agile Marketing Tools
Next steps1m 4s
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