From the course: Advanced SEO: Developing an SEO-Friendly Website
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Schema.org
From the course: Advanced SEO: Developing an SEO-Friendly Website
Schema.org
- [Instructor] Earlier we took a look at the structured data that was available through Rotten Tomatoes to call out the rating of this Moana movie. We also looked at the structured data testing tool and saw how they introduced the structured data by introducing Movie and all of the values associated here. Now, to understand what you need to apply to a particular topic, you'll use schema.org, which is what introduces all of the vocabulary. So, here I've gone to schema.org/Movie and you'll notice that these high-level categories always start with a capital letter. If you find yourself navigating the site and trying to find movie, it doesn't work. They really should redirect that. However, this is an incredibly specific methodology for how this vocabulary works. So you'll notice that Movie is actually part of CreativeWork, which is part of a Theme. So what you can do is define Movie, and then you're allowed to introduce all of these properties, an actor, the country of origin, the…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.