From the course: Introduction to Content Marketing
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Scaling content marketing
From the course: Introduction to Content Marketing
Scaling content marketing
- Let's say your new content marketing program is going well. So well in fact, that your leadership wants more. You've earned the opportunity to scale. Where do you go from here? Let's walk through three common ways to expand a content marketing program. One way is to try a new content format or channel. Your content marketing strategy likely identified possibilities that you had to deprioritize when you launched your content marketing program. Or you might need to do some new research. Another way to scale is to try covering new topics. Consider topics related to the topics in your most popular content and ask your audience for feedback on what topics interest them. For example, Kraft constantly reviews data about its content to inform ideas for recipes, lifestyle articles, and more and outdoor outfitter, REI, expanded its coverage of outside activities to include beginner, intermediate, and advanced interests. So a…
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