In this video, get an introduction into sales copy and learn how to use it to improve conversions.
- So look at the different features … of your product on your eCommerce website, … but you also want to look at how those features … benefit your customers and make sure you outline … that whenever your describing your product. … It is also important to make bold claims. … For example, "Our eFit video helps you … to lose 12 pounds in 12 days." … Hopefully you're selling a product … that really helps your end user. … You want to explain what the main benefit … of your product is, and don't be scared about that. … Make the bold claim, and tell people … what your product really does. … You also want to have a strong call to action. … So for example, you need to tell people what you want them … to do and never assume that they know … what the next step is to take. … This is one of the biggest problems … that I see people doing wrong with their sales copy. … If you are promoting an eCommerce sales page, … then tell people to buy now, … or to click here, or whatever your next step is, … and don't assume that they automatically know what to do. …
- What is ecommerce?
- Building an ecommerce site
- Attracting free traffic via SEO and social media
- Acquiring paid traffic
- Increasing website conversions
- Email marketing for increase conversions