In this video, learn what SEO is and why it is important for your business. Explore the core aspects of a successful ecommerce SEO campaign.
- SEO, or search engine optimization, … is the ability to manipulate your website … in such a way that appeases major search engines, … such as Google, Yahoo, and Bing. … When it comes to e-commerce SEO, … there are two major types of keywords … that you want to focus on. … In this movie, I share the two major types … of keywords and I also speak a little bit more … about why keywords are so important. … So, firstly, you have short-tail keywords … and you also have long-tail keywords. … Short-tail keywords can also be ready-to-buy keywords. … These are keywords that people type … into the search engines when they are normally … ready to buy an item. … Short-tail keywords usually have less than three words. … And they are also harder to rank for in the search engines. … Long-tail keywords tend to be more content-based searches. … They are usually more than three words. … And they are easier to rank for, … because less people are directly competing … for those keywords. … A ready-to-buy keyword example …
- What is ecommerce?
- Building an ecommerce site
- Attracting free traffic via SEO and social media
- Acquiring paid traffic
- Increasing website conversions
- Email marketing for increase conversions