- What are keywords?
- Why are keywords important?
- Starting keyword research
- Creating a starter set
- Analyzing keyword patterns
- Reading search engine results pages (SERP)
- Mapping keywords across the customer lifecycle
- Appling keywords to optimize your website
- Choosing keywords for voice search
- Build your quality score with themes
- Apply keywords to optimize your marketing
Skill Level Intermediate
- When's the last time you searched for something? Maybe it was for SEO or keyword training here on LinkedIn. Search is a part of life worldwide. There are over 3.5 billion searches per day just on Google. And they have an estimated 75% share of the global search market. To give you an idea of 3.5 billion, if you were to type in that many searches at a rate of one search per second, it would take you more than 110 years. Hi, I'm Matt Bailey, your instructor for this course. I've been in the SEO and keyword business for over 20 years, and have witnessed the changing trends and technology. I've consulted hundreds of well-known companies, started and sold three marketing companies and now I teach others how to be successful in their marketing. I'm going to show you the research practices that will help you avoid the hype and focus on what works. The bottom line is that people search for answers. If you're giving people what they want, you'll be successful.
Social Media Marketing Foundationswith Brian Honigman52m 28s Beginner
1. Starting Keyword Research
2. Analyzing Keyword Patterns
3. Map Keywords across the Customer Lifecycle
Present your strategy3m 21s
4. Apply Keywords to Optimize Your Website
5. Apply Keywords to Optimize Your Paid Search
6. Apply Keywords to Optimize Your Marketing
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