From the course: Lead Generation Foundations (2019)
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Reward customers
- Companies spend a lot of time and money to obtain new customers but what you may not know is that it pays to keep them because existing customers spend more than new customers, so isn't it surprising that companies don't put more effort into retaining their current customers? Keeping your customers engaged and loyal is a great to way to sustain your business over the long term. I'd like to share with you how I helped drive customer loyalty and advocacy for a hotel brand. We created a special rewards club for select customers. We enhanced the reward system so that points multiply once the customer exceeds a certain number of hotel nights per year. We targeted frequent business travelers because for them, the number they need to exceed to receive the bonus points is attainable so it keeps them interested. We made customers feel important and special by giving them exclusive benefits. As customers collect points for each hotel stay, they receive access to exclusive sales and discounts…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.