Once you've crawled your website, you'll need to know what to do with that data. In this video, learn how to review your crawl results so you can take immediate action.
- [Male Speaker] I want to walk you through some ways … that you might review your results … and export your findings on a typical SEO crawl. … I've gone ahead and ran a crawl for for hplussports.com … and we're presented with this view. … Now first things things first in the upper left-hand corner, … I can filter by what I'm looking for. … So we can start with HTML … and that cleans up the view for me a little bit. … Here we can see every page that appeared in the crawl … and there's quiet a bit. … In the upper right-hand corner I can see they're a 155. … I can start by selecting status code to sort … and right away I see a 404 error … and 404 means this page was not found. … So somewhere I'm pointing to this page and it's not loading, … which means Google will be encountering a page … that it couldn't index. … What I can do in the bottom panel is select inlinks. … And I can see where that reference is pointing from. … In this case on my homepage, … I'm linking to this particular page. …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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