Reverse brainstorming is all about creating a problem. Learn how those problems can serve as a jumping-off point for thinking about how to get something right.
- Most of what we do in brainstorming…is work towards solving a problem…but what if we turn to that concept around.…Reverse brainstorming is all about…how to create a problem.…The goal is to think of every possible way…something can go wrong and then use those ideas…as a jumping off point for thinking…about how to get it right.…As with most techniques, you simply need a place…to write down the ideas.…You start by stating the problem you want to solve…and then instruct the group to call out every way…that they could create the problem…or make that problem worse.…
For example, you might pose the question,…how can we improve customer service?…And the answers that are presented…might be statements like, don't answer the phone,…reply to emails late, don't train anyone,…be incredibly rude, write emails with bad grammar,…or don't let customer service know what's going on…and the rest of the company.…Next, work through each of those statements…to find the appropriate solution.…So, for the statement, don't answer the phone,…
- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
1. The Brainstorming Process
2. Brainstorming Approaches
Adapting techniques2m 30s
3. Brainstorming Session
Keeping the session flowing2m 19s
4. Ideation Techniques
5. Further Concepts
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