From the course: SEO: Videos
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Retention: Don't lose your audience
- [Instructor] Have you ever searched for a video how-to only to get a two-minute introduction for a 30-second problem and the video is 15 minutes long? Yeah, and we can't leave those videos fast enough. The problem is we want answers, not sales pitches. Not your life story and certainly not an advertisement. I'm looking for a quick answer and I'll leave the videos that don't give me an answer fast. How long can you keep your audience? That is the retention metric. The goal is to keep your viewers watching until the end of the video. If half of your audience moves on before the end of your video, your audience retention rate will show that the average length of time that you have above a 50% retention. If it is only half of your video, then you have to do some work in maintaining the interest of your viewers. If you are able to maintain more than a 50% retention rate through the entire length of the video, then you…
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