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Researching your customers

Researching your customers: Create a Go-To-Market Plan
Researching your customers: Create a Go-To-Market Plan

Deirdre Breakenridge explains the importance of research when introducing a new product in an existing market vs. a new market. This phase of your GTM helps you get closer to your products, customers, and markets.

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Skill Level Intermediate
1h 36m
Duration
47,225
Views
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Skills covered in this course
Enterprise Marketing Marketing

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