Learn how to understand which formats of content resonate on what channels, further informing the metrics you will choose to measure the progress of your marketing.
- There are lots of different marketing channels…out there, but your time is limited.…You need to choose a few channels where your content…can have the greatest impact.…I'm going to help you find the right channels…to reach your audience in the places…where they're most active.…Whether it's Snapchat, a newsletter, or another channel,…you need to understand which audiences…are most active on these platforms.…You want to allocate your time and resources…to distributing content on channels…where your audience is active not absent.…For instance, Facebook reaches many different demographics…because the audience is so large.…
While 69% of Tumblr's audience is millennials.…Refer to third party research, industry publications,…and reporting shared by the networks themselves…to find out what demographics…are active on certain channels.…Channels like Pinterest, YouTube, Amazon, and LinkedIn…often share demographic data publicly,…so you can understand whether you're customers…are there or not.…The channels you choose will also impact the metrics…
- Determine the benefits of content measurement.
- Define benchmarking.
- Identify the stages of the buying process.
- Compare vanity and actionable metrics.
- Identify an attribution framework.
- Explore how to automate reporting by a stakeholder.
Skill Level Intermediate
1. Why Measure
Challenges to address3m 24s
2. Create a Campaign
3. Choose Content Format and Channel
4. Pair Metrics
5. Set Up a Reporting System
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