From the course: Brand Leadership: Building Brand and Culture
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Requirements for success in brand leadership
From the course: Brand Leadership: Building Brand and Culture
Requirements for success in brand leadership
- Brand culture fusion is an entirely different way of achieving brand leadership. It requires breaking down the silos of your organization. If you allow brand building to remain the sole purview of the marketing department, and culture building to be the domain of HR, you create huge chasms that no amount of good intentions can overcome. To fuse brand and culture, you must fuse brand building and culture building. Marketing must share their customer insights and creativity, and HR must share their employee insights and empathy. And top leaders of your organization must foster collaboration and unity between the two, and across your entire organization. Brand culture fusion also requires new metrics. You must identify precise and reliable metrics for measuring and tracking the effectiveness of your fusion efforts. In some cases, you might be able to adapt existing marketing metrics, like conversion rates and lifetime…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.