From the course: Content Marketing Foundations
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Repurposing content to earn more benefits
From the course: Content Marketing Foundations
Repurposing content to earn more benefits
- You don't have to reinvent the wheel to achieve your goals with content marketing. In fact, much of your content can be repurposed into other formats to reach a much wider audience and earn more results in the process. Most businesses think creating new content is the key to driving traffic, but that's only one way to earn attention. Content repurposing is the process of reusing the information included in a resource you've already published and sharing it again as part of a different content format. You're not publishing the same exact content again, but instead, you're repackaging in a brand new way. For example, it's common for companies who repurpose a group of blog posts on related topics into a single e-book. Or to repurpose a YouTube video into shorter videos for sharing on Instagram and Twitter, or writing an article based on the transcript of a video. Repurposing content like this is an important approach to…
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