Even the most optimized marketing funnel has leaks. Find out why timing and messaging are critical if you want to plug the leaks and keep customers moving through the funnel.
- Even the most optimized funnels will have leaks. … Consumers are going to fall out of your funnel … and they can do so at any stage. … Leaks are more than just where customers fall out … of the funnel, they're areas where customer's needs … are not being met. … If we can identify why or where they're exiting, … we can plan ahead for what to do in that situation. … Your consumer will either be someone you know, … or an anonymous visitor. … If you know them, it means you have a direct means … of contact to them: a mailing address, a phone number … or an email address. … If they're anonymous, you don't have a direct means … of contacting them, you only know their behaviors … on your site and the means by which you acquired them. … It's important still to have a plan of action … for both groups of visitors. … For the consumer you know, … you can be incredibly personalized with your outreach. … You've hopefully tracked … their interactions with your company … and know what stage of the funnel they're in. …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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