From the course: Marketing Foundations: Integrated Marketing Strategies
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Real-time marketing for agile marketers
From the course: Marketing Foundations: Integrated Marketing Strategies
Real-time marketing for agile marketers
- What is agile marketing? Well let me give you an example. In 2017, Wendy's received a tweet from a student asking how many retweets he needed to earn free chicken nuggets for a year. The Wendy's Twitter account, known for their tongue in cheek responses, said, 18 million. Enough to shatter Ellen Degeneres's famous Oscars selfie record five times over. The student accepted the challenge and Wendy's cheered him on every step of the way. After a few weeks, he may not have reached 18 million retweets, but, he did break Ellen's record. A feat that Wendy's happily rewarded with free chicken nuggets. In agile marketing, small moments equal big wins. Agile marketing prizes rapid authentic moments over the monolith of the big marketing campaign. All Wendy's had to do was engage their fan base and reap the rewards of over three and a half million retweets. Coverage from major media outlets. And even mentions from Ellen Degeneres herself. The trick to agile marketing is that it can't be…
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