Random word is a brainstorming technique designed to foster free association. With random word, you gain creative insights by forcing out-of-the-box and completely random thinking.
- The less linear your brainstorming technique,…the more you can make free associations.…With Random Word you can gain creative insights…by forcing out-of-the-box and completely random thinking.…To kick off this ideation session,…you'll need a random book and a flip chart or whiteboard…along with some markers.…You can conduct this brainstorming technique…alone or in a group.…Start by selecting a random page number…and a random line number.…Open the book to that page,…identify that line number,…and then select the first noun you come across.…
Write that word down no matter what it is.…Next, ask the group to call out…anything they associate with that word…and write those words down.…Now at this point you haven't give the group…any context on the problem you're solving.…You're simply generating a list of words.…Once the ideas run dry, you state the problem…that you're trying to solve.…You now need to work through the list…and associate the words with the problem.…In The Smart Solution Book by David Cotton,…he uses a great example that I'll share with you.…
- Brainstorming techniques
- Conducting brainstorming sessions
- Mind mapping ideas
- Forced ranking
- Card sorting
- Asking tough questions
- Reverse brainstorming
- Stages of problem-solving
Skill Level Beginner
1. The Brainstorming Process
2. Brainstorming Approaches
Adapting techniques2m 30s
3. Brainstorming Session
Keeping the session flowing2m 19s
4. Ideation Techniques
5. Further Concepts
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