Radio advertising

- Radio is still an incredibly viable opportunity … for offline marketing and it has several benefits. … For starters, it's affordable. … Compared to television ads, … radio is significantly less expensive. … For a small local town, … a weekly spend can be as low as $500. … For a larger city, such as Los Angeles, … rates are typically between four and $8,000. … Because ads are so affordable, … you can run more of them. … And it's that frequency that really helps you close deals. … Another benefit is how quick it is to get started. … Most radio stations can produce the radio ad for you. … From concept to air can be as little as a few days. … Finally, you'll have surprisingly good targeting options. … Radio stations run frequent surveys to understand … who is listening to what shows or songs … at what times of the day. … When it comes to exploring your advertising options, … you'll want to be familiar with a few terms. … This way, as you review rate sheets, … you'll understand what you're looking at. …