Author Jamie Shanks covers best practices for running a Q&A.
- [Instructor] Set a framework and an expectation…with your team that you'll go live with Q&A…within 25 minutes of the start of the webinar.…The reason for this is so many questions…will begin to develop over the course of the webinar,…specifically if you're entering in new data,…facts, and really pushing buyers off their status quo.…Give the audience an ability…to have their questions addressed,…because if you let it drift too long…you'll lose their interest, because they'll appear confused.…
Make sure that you set up a Q&A session…within 25 minutes to 30 minutes of your webinar start.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Building Customer Loyalty (2014)with Jill Griffin43m 6s Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Intermediate
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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