From the course: Lead Generation Foundations (2019)
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Publish regularly
- I love this thought provoking question. If a tree falls in a forest and no one is around to hear it, did it make a sound? The last thing you want is great content that nobody will see. Your content needs to be the right length in the right places and at the right frequency so people will see it and engage with it. Let's look at some ways to ensure your content gets the attention it deserves. First, the content length. Be concise so people understand your main points quickly. Use however many words you need to get your message across but no more. Most people expect bite-size content they can process easily. However, there are some exceptions. I've worked in financial services and biotechnology which are pretty complicated regulated industries so I know sometimes it can be hard to be concise. You might have some really tough legal or regulatory guidelines internally at your company or from external groups like a government agency. You may have to provide detailed explanations in…
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