Promoting your podcast

- [Martin] Your podcast is another one…of your content marketing assets,…and like any asset,…you have to manage it so it increases in value over time.…That's why it's important to develop…a podcast marketing plan.…Ultimately, the plan should be part…of your company's social media marketing strategy.…To find out more about that,…check out my course…Social Media Marketing for Small Business.…All right, we have Audry here,…and we're going to help you create your very own…podcast marketing plan.…- [Audry] Thanks, Martin, I'm ready.…

- [Martin] So, Audry, the first thing we have to do…is define your goal,…the big-picture view of what you want to achieve.…- [Audry] Well, really, I'd say…my goal is to increase my company's profile,…and I mean, eventually,…I want to produce the top baking podcast in the world.…- [Martin] Great!…Well, that's actually more of a big, hairy, audacious goal,…but it's good to know where you're heading!…Once you have your goal,…you should develop several SMART objectives.…These should be Specific, Measurable, Achievable,…