From the course: Building Online Communities
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Promoting your community via podcast
From the course: Building Online Communities
Promoting your community via podcast
- There are two types of media content that will help promote your community, podcasts and video series. Both can be created into an ongoing series that your community is able to follow more long-term. A podcast is audio-based content that has grown in popularity over the past few years and there are several platforms dedicated to its distribution. In fact, according to research done by IAB, 67 million Americans over the age of 12 listen to podcasts. And the number of both podcast creators and listeners grows daily. Another type of media is a video series. The videos can be grouped into general themes, industry verticals, or around your brand's products. On YouTube alone, almost five billion videos are watched every single day according to Videonitch, and the average mobile viewing session lasts for more than 40 minutes. That amount of time means that people tend to be more captivated and engaged by video content. And going back to podcasts, longer pieces have better listener…
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