From the course: Content Marketing Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Promoting with owned and shared media
From the course: Content Marketing Foundations
Promoting with owned and shared media
- After producing content for your customers, it's time to focus on distribution or how you'll make sure they see and interact with the campaigns you've created. What works best to ensure you're reaching the right people with content is by embracing an integrated approach through the PESO model. Introduced in Gini Dietrich's book "Spin Sucks", PESO stands for paid, earned, shared, and owned media and is a methodology for integrating each type of media into your strategy, and it's how I recommend you structure your approach to promoting content, as each media type can help cross-promote the others to drive meaningful business results. Let's dive into promoting owned and shared media effectively to gain visibility, establish authority, and encourage interactions with your audience. Owned media is the content your organization has full ownership of, as your team created it and it is published on your website, blog, or…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.