Learn how to find social platforms that can be used for promoting posts and plugging products and services in-stream. Appearing in a user's stream like a friend or someone you follow can help you build a personality and appeal to user emotions.
- [Instructor] In this video, I'm going to discuss boosted and promoted posts on social media. When people think about using social media for marketing, they often think of two different ways to use it. You can either post your normal organic post to your social profiles, or you can pay for display advertising. And say the sidebar of Facebook, or as a video in front of a YouTube video. But promoted posts offer a third way that I'm sure many of you are aware of. What you're essentially doing is taking a post that you normally post for free to your social profile, but you're actually paying for it to reach a larger audience. There are a number of platforms that allow you to do this including Facebook, Twitter, and Instagram. We're going to take a look at a couple of examples, both on Facebook and Twitter. So here we are on my business's Facebook page. If I scroll down a little bit, I have a post that I would like to boost. So I have this post right here that I posted earlier this year. And to boost a post on Facebook, all I have to do is click on the Blueboost Post button. You notice that when we do this pop up appears and this is where we can configure all of the different settings about our boosted post. So first of all, we need to give Facebook an objective for this boosted post. So do we want to get people to go to our website? Or are we just looking for interactions, comments and shares? We'll say for this one, we're just looking for those engagements. Now as we scroll down here, we have some more options as well. So first of all, we can choose our audience. And we can get pretty detailed with the targeting here. So you can see right now, it's just targeting people who are in California, ages 18 to 65, who are interested in information technology. Actually added this earlier, normally it would start out with no interest in here. But if you wanted to edit the interest or any of the demographic info, you can just click on the Edit button. You'll notice that on this screen, we can drill down to all of these different options in terms of our targeting, and as we do so at the bottom there's a gauge that tells us how specific or broad our targeting is. Obviously it's a good idea to find that balance. If you're too specific, not enough people are going to see your boosted post. And if you're too broad, a whole bunch of people are going to see it, that's aren't really interested in it. So you want to find that balance. So you can do it by gender, age location, and then down here, you can also do it by interests. So you could just click, and you could search for interests. So, you know, I could search for computers, and you'll notice that a number of different interests appear and you can scroll through this list to get some ideas, or you can just select one that looks good for you. I'm just going to leave information technology for now however. So when you're happy with how your targeting looks, you can go ahead and click Save at the bottom. Now, there's some more options in this box as well. So as we scroll down, we've selected our audience. We also have this duration in budget section. So this is really important, you know, how much money are you going to spend? So you can choose how many days you'd like to boost the post for, when you'd like to end the boosted post, and how much you'd like to spend in total on this particular post. So right now that's set to $10, or we could click on the drop down, we could change it to five, you know, we could go higher up to 50 or we could choose a customer budget. So that's very important, you want to make sure you know how much you're going to spend. And then it tells us down at the bottom here that we're going to spend $2 per day, and it's going to run for five days. Over here on the right, you can see a preview of what your boosted post is going to look like. And then when you're ready, you can just click on the Blueboost button at the bottom right. Okay, so when you do that, you'll notice a little message pops up over here on the left saying that our ad is now in review, and they'll let us know when it's approved. So it does have to go through that review process, usually it takes you know, just a couple hours. So that's how you can boost a post here on Facebook. And the benefit of doing this over display advertising, is that this will be shown right in the middle of someone's Facebook feed, not on the right sidebar of the screen where the display ads go. So it's more front and center. And again, you should try to be authentic. These should be posts that you're using to try and build awareness, create rapport and build authenticity with your viewers. Now let's quickly switch over to Twitter to take a look at how we can do the same thing on Twitter. Okay, so here we are on my Twitter profile. And we can boost posts on Twitter, just like on Facebook, but it's not quite as front and center. So I have this tweet at the top here that I would like to boost. And in order to boost a post on Twitter, I'm actually going to click on this graph icon on my tweet. That brings us to some of the analytics about this tweet. But you'll notice that right at the bottom, there's a big blue Promote your Tweet button. So we can click on the Promote your Tweet button. And we can scroll down, we have some of the same options that we have on Facebook. So we can choose our budget, I believe 50 is the minimum on Twitter. And for targeting on Twitter, we can only use location. So from a marketing perspective, you could look at these two platforms Facebook and Twitter and say, Wow, we can be a little more specific on Facebook and really have better chances of getting in front of the target audience that we want to reach. But you can do so on both platforms. And I will also say that you can also boost posts on Instagram as well. Instagram is actually owned by Facebook. So when it comes to targeting and demographics, you have pretty much all the same options that you have when boosting a post on Facebook. So from my perspective, if you're looking to boost posts, I would say that Facebook and Instagram are your best bets for really narrowing down and reaching your target audience. This is definitely a great way to get the ball rolling for small organizations who don't have much of a following on social media. Post these really nice tips and solutions for users in the beginning of your account, get them promoted, start to gain those followers and then you can try just posting organically later on without promoting it. Once you already have some traction and some followers that are going to see that post in their feed.