Marketing Foundations: Customer Decision Journey
With Dina Shapiro
Liked by 2,305 users
Duration: 47m
Skill level: Beginner + Intermediate
Released: 10/18/2016
Course details
The customer decision journey is a time-tested tool for connecting your brand with customers and differentiating your company from the competition. But like any tool, it has evolved with time. Learn how the decision journey has developed, with digital as the catalyst, and why it's more critical than ever to your business. Dina Shapiro walks you through the process of creating buyer personas, defining and mapping customer touchpoints, and aligning your marketing message to the customer decision journey. This framework will help you create customer-focused, integrated campaigns and experiences by connecting your brand with customers at their most influential points throughout their decision journey.
Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Oghenetega Salami
Oghenetega Salami
Commercial Insurance || Underwriting & Claims Management|| Business Management || Sales and Marketing
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kathirvel krishnan
kathirvel krishnan
Branch Manager at Redington India Ltd
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Ignacio Dillmann Molina
Ignacio Dillmann Molina
I'm helping local businesses get more leads through Google Ads campaigns
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone