Join Brad Batesole for an in-depth discussion in this video Producing a TV or radio ad, part of Offline Marketing Foundations.
- We could talk at great lengths about what goes…into an awesome TV or radio ad.…There are so many variables of play…but I can leave you with some key pointers.…You need to focus on telling a story.…Inform, entice, and entertain your audience.…If you have a 30 second spot,…focus on writing a 20 second story.…The first five seconds will be used…for an attention-grabbing opener.…And the last five seconds to reinforce your brand…and the call to action.…As a general rule of thumb, you want…to feature your name at least three times,…mention your call to action twice,…and keep phone numbers or website addresses…incredibly memorable.…
For radio, be sure you spell out…complicated sounding web addresses…and always repeat phone numbers and websites twice.…As you think about the content of your advertisement,…I like to use Robert Rosenthal's Five Psychological Tactics.…Run emotional ideas, highlight your flaws,…reposition your competition, promote exclusivity,…and introduce fear, uncertainty, and doubt.…In his book, Optimarketing: Marketing…
- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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