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Prioritizing personalization hypotheses with PIE

Prioritizing personalization hypotheses with PIE: Marketing Foundations: Personalization
Prioritizing personalization hypotheses with PIE: Marketing Foundations: Personalization

Author Chris Goward shows how to prioritize your personalization opportunities and projects using the PIE Framework, then prioritize based on potential, importance, and ease.

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Skill Level Intermediate
36m 20s
Duration
16,564
Views
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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