Determine which webpages are most important for revenue, traffic, and cost.
- Let's look at the second…of the opportunity prioritization factors…in the pie framework which is importance.…Importance is the question…of how much of an effect improvements here…will have on the business.…Your most important pages…are the ones with the highest volume…and the costliest traffic.…Your high-traffic pages are gold.…Optimizing them will not only improve your results…with a higher volume of visitors,…but you can also use them to gain insights…that may apply to other areas of your website.…You also need to test in your high-traffic pages…so your experiments complete in a reasonable timeframe.…
Because your experiments on high-traffic pages…complete more quickly,…you can move on to the next experiment sooner…speeding up your optimization progress.…Running experiments on high-traffic pages…is also more interesting and rewarding.…When tests complete more quickly,…your team is more likely to stay engaged and supportive.…In any organization,…you need to manage enthusiasm and momentum…to get things done.…Seeing huge conversion rate lifts from a test…
Author
Released
10/18/2018- Recognize that focusing too much on conversion rate optimization can hurt sales.
- Distinguish the area of CRO that focuses on the transaction portion of a business.
- Identify which business goals CRO testing is most effective for.
- Predict which type of pages you can test quickly that will have the largest impact to your business.
- Explain the difference between PODs, POPs, and POIs.
- Describe the two overarching goals of CRO experiments.
Skill Level Intermediate
Duration
Views
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Introduction
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1. Understanding Conversion Rate Optimization
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Debunking CRO myths3m 31s
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Using framework thinking2m 11s
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2. Setting CRO Goals
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Identifying goals2m 50s
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Ranking your goals4m 16s
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3. Understanding Your Target Audience
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Identifying cognitive biases2m 48s
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4. Prioritizing Testing Opportunities
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Prioritizing high-ease pages2m 22s
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5. Creating Test Hypotheses
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Using the LIFT model2m 41s
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LIFT analysis case study3m 36s
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6. Setting Up Your Test
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7. Analyzing Your Test Results
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8. Be an Optimization Champion
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Video: Prioritizing high-importance pages