Prioritizing high-importance pages

- Let's look at the second…of the opportunity prioritization factors…in the pie framework which is importance.…Importance is the question…of how much of an effect improvements here…will have on the business.…Your most important pages…are the ones with the highest volume…and the costliest traffic.…Your high-traffic pages are gold.…Optimizing them will not only improve your results…with a higher volume of visitors,…but you can also use them to gain insights…that may apply to other areas of your website.…You also need to test in your high-traffic pages…so your experiments complete in a reasonable timeframe.…

Because your experiments on high-traffic pages…complete more quickly,…you can move on to the next experiment sooner…speeding up your optimization progress.…Running experiments on high-traffic pages…is also more interesting and rewarding.…When tests complete more quickly,…your team is more likely to stay engaged and supportive.…In any organization,…you need to manage enthusiasm and momentum…to get things done.…Seeing huge conversion rate lifts from a test…