Prioritizing high-ease pages

- Let's look at the last of the three…opportunity prioritization factors in the PI framework,…which is ease.…Ease is a question of how much complexity…will be involved in running your possible experiments.…This includes both technical implementation ease…and political ease.…If you can achieve the same conversion rate lift…from two opportunities and one would require…half the time and effort to implement,…then your return on effort just doubled.…That's a great thing.…So ease of testing is especially important…if you're planning to run your experiments…without an experienced team…and don't have a full service…conversion optimization agency…that helps you along with the planning and implementation.…

Some experiments take much more effort…and technical expertise than others.…In general, experiments that include the following elements…are more complicated.…Site wide templates, CMS systems, multi page tests,…forms, server side interactions, personalization,…phone tracking, multi language,…and experiments needing multi department approvals.…