Get a short summary of predictive tools for the agile marketer's toolbox.
- It's not a stretch to say…that every single person watching this video works…with some predictive analytics every day.…If you have an email address,…chances are your email platform has spam detection,…and spam detection runs on prediction.…Now, imagine turning that the other way around.…Marketers can use similar algorithms…to determine who should see which messages and when.…Some call that the Holy Grail of marketing itself.…Agile Marketing relies on predictive analytics to make sense…of what will occur based on certain marketing efforts.…
Every single business intelligence tool on the planet…touts some predictive functionality.…Often that means basic forecasting like a trend line.…But as you grow in your abilities…as a citizen data scientist,…this is an area you're going to want to explore more deeply.…So, my job here is to help you understand broadly…how prediction works…so that you're equipped with that overview,…so that you can make heads or tails…on how prediction might benefit your marketing.…Now, let's imagine you're on the marketing team…
- Who needs agile marketing?
- Triangulated vs. circular workflows
- Core values of agile marketing
- Data's role in marketing
- Analytics for agile marketing
- Reviewing best practices for data-driven marketing
- How to effectively bring a team together
- Using agile marketing tools
Skill Level Intermediate
The Data Science of Marketingwith Chris DallaVilla2h 21m Intermediate
Marketing Analytics: Setting and Measuring KPIswith Adriaan Brits42m 5s Intermediate
1. The Agile Marketing Playbook
2. Citizen Data Scientists and Agile Marketing
3. Agile Marketing Team
4. Agile Marketing Tools
Next steps1m 4s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.