From the course: Marketing to Diverse Audiences
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Practice the unscalable in marketing
From the course: Marketing to Diverse Audiences
Practice the unscalable in marketing
(bright music) - When I was really, really early in my career, I used to respond to every Instagram DM, Twitter mention, and email I got almost instantaneously. I didn't always have the right answers. I didn't always know what was going to come of that relationship, and I wasn't really focused on it. But I did know that not saying anything was probably riskier than saying the wrong thing. But as I got older and I did different things in my career, I found that people would always refer back to our first interaction, something I said, something I didn't say, something they noticed. I didn't know it at the time, but what I had done was built relational capital that was so strong that I could use it later on for things I didn't even know I needed. There are tons of marketing tactics, tricks, growth hacks, things you can learn on the internet, you probably know a bunch of 'em that I don't know, and you're probably tryin' to figure out which one is best. But the thing about what's the best…
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