From the course: SEO: Videos
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Popularity factors in YouTube
- [Instructor] So what makes a video popular? Obviously, the number one metric that is shown by every video site and touted by content producers is views. And don't get me wrong, that is the big metric that everyone looks at first. YouTube especially likes to promote the videos that have the most views. Making them even more popular by creating more views. However, there are other factors that play into the popularity metrics. In this video, I'll cover the primary popularity metrics. The first is clicks and click-through rate. Based on how many times your video appears in results and recommendations, how much is it clicked. The implications of the click-through rate, or the attractiveness of your content, compared to other videos. This is based on your work of optimizing the video title, description, and thumbnail image. As these are the seen factors by viewers and directly result in clicks. Next, watch time. How…
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