From the course: SEO: Videos

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Planning your videos with scripting for clicks and attention

Planning your videos with scripting for clicks and attention

From the course: SEO: Videos

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Planning your videos with scripting for clicks and attention

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- [Instructor] Your video needs to present interest, energy and excitement within the first 10 seconds. Let viewers know that they've reached the right place. If your video lacks focus and organization, viewers will likely become confused and disinterested and move on. This results in lost viewers, low engagement and ultimately, lower rankings. Writing a script before you record may seem like a simple thing to do. But it will enable you to create highly effective videos that answer questions, increase viewer engagement and keep you focused. A script will keep you on task as you go through the video. It will ensure that you will utilize the keywords from your research and you can upload the script as subtitles when you're completed. Here's the basic template for an effective script. First, what's the problem and why should anyone care? Here's for you to find the importance to the viewer. This can also double as the video title…

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